Tal Steinberg

Managing Partner

Tal Steinberg is a managing partner for SELA Realty LLC . Tal has 14 years of transnational and real estate management experience, and has completed over $250 Million worth of real estate transactions in the US.

After studying mechanical engineering, Tal became an officer in the Israeli army from 1996 to 2002 after which he started his BA study in business management in Israel.  While studying for his BA, he completed his training for his real estate appraiser license where he became familiar with the real estate investing world.

In 2007 Tal started SELA Properties along with his business partner and family member and has been the company manager since then.

In 2010 Tal co-founded SELA Realty,  which is an In-House management company for all it’s acquisitions. Tal is also a Realtor and holds a New Jersey Real Estate Broker license.

Erwin Fried

Acquisition Manager, Southeast Region

Erwin is our acquisition manager for the Southeast region of the US. Erwin leads our portfolio development in the region sourcing, underwriting, and closing investment properties. Erwin accompanies property transition on a strategic and implementation level.

Erwin has been a longtime partner in a group of multifamily investments which operates commercial real estate. He has been involved in diverse real estate transactions in Florida over the years.

Brenda Cristiano

Chief Operating Officer

Brenda Cristiano is the Chief Operating Officer (COO) of Sela Realty Investments, where she leads the company’s day-to-day operations, oversees a growing portfolio of multifamily assets across the Northeast and Central Florida, and drives operational excellence across all departments. Brenda works closely with the Principals to set strategic direction, develop scalable processes, and strengthen the company’s infrastructure to support continued growth. She also plays a key role in underwriting and evaluating new investment opportunities.
Before joining Sela, Brenda founded LatAm Opportunity Partners LLC, a real estate development firm focused on residential projects in her native Peru. She brings over a decade of experience from the financial services industry, having worked at Morgan Stanley and Citigroup Global Markets. At Morgan Stanley, she specialized in advising high-net-worth international clients, and at Citibank’s Private Bank, she worked with ultra-high-net-worth Latin American families. Earlier in her career, Brenda was Vice President and Relationship Manager across various trading desks. She previously held FINRA Series 7 and 63, and NFA Series 3 licenses.

Brenda holds a Bachelor of Business Administration in Finance from Pace University’s Lubin School of Business and a Master of Science in Real Estate Development from NYU’s Schack Institute of Real Estate. She is an active member of the Urban Land Institute and currently serves on her town’s Planning Board.

Sharon Fried

Asset Manager

Sharon Fried joined Sela as its Asset Manager in 2024. Sharon holds an MBA from INSEAD and has a proven track record with companies such as Booz Allen & Hamilton (Strategy & /PwC) and Office Depot. Sharon’s career has spanned a range of roles, from management consulting to business development, where she worked closely with senior leadership teams and boards to drive strategic growth, operational improvements, and long-term success.

In her role, Sharon monitors the performance of Sela’s asset portfolio, ensuring that each property maximizes its potential while aligning with the company’s broader objectives. She also manages investor relations, reporting on property performance, addressing investor inquiries, and ensuring communication of key metrics and strategic initiatives. Sharon works alongside stakeholders to identify areas for optimization and initiate implementation of strategies that drive value and sustainability.

Maria Donoso Müller

Marketing Director

Maria is an accomplished Brand and Marketing Specialist with over 10 years of experience as a commercial partner for one of Latin America's largest corporations. Her innovative work in the plus-size industry significantly shaped the region's market, building a vibrant and supportive community for this sector.

As a leading figure in business creation and the textile/fashion industry in Ecuador, Maria has earned recognition through different platforms as Forbes Magazine, CNN and TEDx talks that highlight her notable achievements.

With 9 years of experience in digital marketing, Maria specializes in content creation, online strategies, data analysis, business intelligence, UX and brand design. Her strategic expertise has driven the online growth and presence of businesses across industries such as consumer goods, textile and real estate, focusing her approach in building brands with a customer-centric approach.

Tanya Rivero

Northeast Regional Manager

Joyceline Ojeda

Regional Property Manager

Joyceline is a NJ Licensed REALTOR® and Regional Property Manager for SELA . Joyceline launched her real estate career with SELA Properties in 2009 and primarily covers part of the Western / North Eastern region. Featuring 18 years of senior management experience, having studied Business Administration in college, she applies strong business acumen along with leadership talents to the team.

Joyceline works closely with the senior level team.
She oversees partial of the firm’s property portfolio and will soon to be handling operations in the Florida region where firm has recently opened market in 2020. She has been with SELA since 2008 and has over 11 years of industry experience, including Leasing, Project Management, Resident Relations, On-Site Management, Negotiations and Multi-site Management for conventional Project-Based Section 8 properties.

Joyceline holds designation of Certified Occupancy Specialist for Fair Housing / HUD occupancy. A member of the NATIONAL ASSOCIATION OF REALTORS® since 2015 along with her strong work ethic, devotion and passion for the real estate industry, she continues to create lasting business relationships with all of her clients. Born and raised in New Jersey, her philosophy is to treat her residents and clients with the absolute best service to ensure their goals and needs are met. She is committed to excellence and to helping the company reach new heights.

Jhana Silva

Regional Property Manager

Jhana Silva is the Regional Property Manager for Sela Realty, who works with 55 and over Active Adults to manage all their home property prerequisites.

Jhana believes in putting her residents first.  She is an established Regional Property Manager with 14 years’ experience and specializes in adult living communities.  Jhana currently supports and manages the western New Jersey properties.  Among her responsibilities include lease renewals, lease packages, lease extensions and any other preparation required to ensure the success of the 100+ apartments and our residents.

Among Jhana’s accomplishments is ensuring her residents safety and defining the resident’s needs. Jhana’s innate ability includes her socialization skills to include working with each incoming resident to define their requirements and discuss their best suited living style. She will spend time with each prospective resident to ensure the home selected is well suited for each resident. She understands the end-to-end process, and provides a structured, clear, overview of the property and expectations. Resident satisfaction is her utmost priority. Her welcoming nature, and positive attitude are an asset to the company, and the residents agree, she is key to the success of Sela Realty Investments.

Susan Dunsmuir

Property Manager

Susan started her journey in Property Management in 1991. She is dedicated to providing exceptional service to her current residents and prospects. She truly appreciates that her residents have chosen to make a Sela-Realty Property their home, and will do all she can to provide the absolute best customer service.

In 2014 Susan joined the Sela Realty Investments Team, as it expanded its portfolio into the Southern New Jersey area. Susan is an organized, efficient professional who oversees each property in her portfolio with keen attention to detail and a focus on each client’s best interests.

Miryam Powell

Property Manager

Cecilia Catapano

Property Manager

Cecilia Catapano is the Property Manager of Waterside Villas, and focuses on building a lively community for those over the age of 55. She does this by ensuring that the property remains safe, clean, full of activities and inviting to both the residents and their guests.

Prior to Waterside, Ms. Catapano led multiple successful careers in real estate, sales and insurance. Most notably, she was awarded the title of “Top Sales Person” five consecutive times, and previously held the title of Regional Sales Manager for the NYC, Long Island and NJ regions.

With respect to her education, Ms. Catapano graduated from St. Stephens Hight School, where she attended on a scholarship. Following this, she obtained her bachelor of arts degree from Pace University, where she graduated Summa Cum Laude.

In addition to her professional accomplishments, Ms. Catapano’s most prized personal achievement is her loving and wonderful family.

Jessica Lacy

Property Manager

Jessica Lacy joined SELA Realty Investment in 2019 and brings with her over 15 years of Real Estate experience.
Prior to joining SELA in 2019, Ms. Lacy served as Managing Director for a boutique Real Estate Investment Fund and Advisory Firm. During her tenure, Ms. Lacy was directly involved in the underwriting, closing and asset management of over $600 million of construction, bridge, and debtor in possession (DIP) financing. Ms. Lacy has extensive experience in real estate advisory services in areas including but not limited to portfolio management, restructuring, due diligence, and asset management. A New York and  New Jersey licensed real estate agent. Jessica Lacy holds a B.S. in Business Administration from California State University, Northridge as well a Certificate in Real Estate Investment from NYU’s School of Professional Studies.

Jessica currently manages Presidential Place, a 150 unit apartment complex in Lebanon, NJ and the St. George, a 60-unit apartment complex in Harrison, NJ