Tal Steinberg

Tal Steinberg is a managing partner for SELA Realty LLC and a manager for SELA Properties LLC. Mr. Steinberg has 9 years of transactional and real estate management experience, and has completed over $130 Million worth of real estate transactions in the US.

After studying mechanical engineering, Mr. Steinberg, became an officer in the Israeli army from 1996 to 2002 after which he started his BA study in business management in Israel.  While studying for his BA, he completed his training for his real estate appraiser license where he became familiar with the real estate investing world.

In 2007 Mr. Steinberg started SELA Properties along with his business partner and family member and has been the company manager since then.

In 2010 Mr. Steinberg co-founded SELA Realty,  which is an In-House management company for SELA Properties and other investors. Mr. Steinberg holds a New Jersey Real Estate Broker license.  Additionally he has attended various educational seminars in short sales, commercial real estate, real estate management and sales.

Jhana Silva

Jhana Silva is the Regional Property Manager for Sela Realty, who works with 55 and over Active Adults to manage all their home property prerequisites.

Jhana believes in putting her residents first.  She is an established Regional Property Manager with 14 years’ experience and specializes in adult living communities.  Jhana currently supports and manages the western New Jersey properties.  Among her responsibilities include lease renewals, lease packages, lease extensions and any other preparation required to ensure the success of the 100+ apartments and our residents.

Among Jhana’s accomplishments is ensuring her residents safety and defining the resident’s needs. Jhana’s innate ability includes her socialization skills to include working with each incoming resident to define their requirements and discuss their best suited living style. She will spend time with each prospective resident to ensure the home selected is well suited for each resident. She understands the end-to-end process, and provides a structured, clear, overview of the property and expectations. Resident satisfaction is her utmost priority. Her welcoming nature, and positive attitude are an asset to the company, and the residents agree, she is key to the success of Sela Realty Investments.

Susan Dunsmuir

Susan started her journey in Property Management in 1991. She is dedicated to providing exceptional service to her current residents and prospects. She truly appreciates that her residents have chosen to make a Sela-Realty Property their home, and will do all she can to provide the absolute best customer service.

In 2014 Susan joined the Sela Realty Investments Team, as it expanded its portfolio into the Southern New Jersey area. Susan is an organized, efficient professional who oversees each property in her portfolio with keen attention to detail and a focus on each client’s best interests.


Susan’s current portfolio consists of Sussex House Apartments,  and Foxcroft Apartments with a total of 227 apartments. She offers her clients expertise in a diverse collection of management activities including tenant relations, vendor management, lease compliance, and contract negotiation. She expertly addresses issues involving property maintenance and repairs, tenant communication and budget preparation. Susan’s commitment to the well being of her properties dictates her every decision and ensures that the properties in her portfolio are very well taken care of.

Professional and Community Activities

Susan has attended many educational seminars relating to Property Management, sponsored by the Institute of Real Estate Management (IREM) in the areas of effective leadership, maintenance operations, marketing and leasing strategies and Real Estate ethics.



Roderick Erickson

Roderick Erickson is an experienced Property Manager who specializes in leasing and selling new construction or redeveloped market rate properties. Joining the SELA Realty team in 2019 marks Roderick’s 15th year of experience in property management, marketing, sales, and leasing. He graduated with a B.A. in Political Science and History from Monmouth University in 2005, and a Juris Doctor from Rutgers University School of Law in 2012. He has held his New Jersey Real Estate Salesperson’s License since 2006.

Roderick’s guiding philosophy aims to blend first class hospitality service with the warmth of home for all residents. His track record includes working on 10 properties from ground up construction, and 3 redeveloped properties, all resulting in successful outcomes for residents and owners. He has had great success in implementing large, value adding, capital projects; and working with local municipalities to navigate the occasional turbulent waters of property management.

Roderick now manages Landmark West, 168 Garden Style Apartments, in Newton, New Jersey, and seeks every day to enhance the satisfaction all the residents of SELA Realty’s properties.