Tal Steinberg

Managing Partner

Tal Steinberg is a managing partner for SELA Realty LLC . Tal has 14 years of transnational and real estate management experience, and has completed over $250 Million worth of real estate transactions in the US.

After studying mechanical engineering, Tal became an officer in the Israeli army from 1996 to 2002 after which he started his BA study in business management in Israel.  While studying for his BA, he completed his training for his real estate appraiser license where he became familiar with the real estate investing world.

In 2007 Tal started SELA Properties along with his business partner and family member and has been the company manager since then.

In 2010 Tal co-founded SELA Realty,  which is an In-House management company for all it’s acquisitions. Tal is also a Realtor and holds a New Jersey Real Estate Broker license.

Erwin Fried

Acquisition Manager, Southeast Region

Erwin is our acquisition manager for the Southeast region of the US. Erwin leads our portfolio development in the region sourcing, underwriting, and closing investment properties. Erwin accompanies property transition on a strategic and implementation level.

Erwin has been a longtime partner in a group of multifamily investments which operates commercial real estate. He has been involved in diverse real estate transactions in Florida over the years.

Brenda Cristiano

General Manager

Brenda Cristiano is the General Manager for Sela Realty Investments; Brenda oversees the company’s existing northeast assets and the day to day operations of the property management group. She works jointly with company Principals to set the vision, develop best practices and procedures, and build the support team. Additionally, Brenda assists in the sourcing, and underwriting of new investment opportunities in multi-family properties in the New Jersey and Central Florida region.
Prior to joining SELA, Brenda founded LatAm Opportunity Partners LLC, a real estate company, focused on the development of residential properties in her native country of Peru. Brenda also has over 10 years of experience in the financial industry. Brenda worked at Morgan Stanley in Global Wealth Management, where she specialized in high net worth International clients. Prior to Morgan Stanley, she worked at Citigroup Global Markets in various roles. She was part of Citibank’s Private Bank dealing with ultra-high net worth Latin American clients. Before joining the Private Bank, Brenda was Vice President and Relationship Manager on various trading desks. She held FINRA/NASD designations Series 7 and 63 and NFA series 3.
Brenda graduated from Pace University’s Lubin School of Business, with a bachelor’s degree in Business Administration, with a concentration in Finance. She also has a Master of Science in Real Estate Development from New York University’s Schack Institute of Real Estate.
Brenda is an active member of the Urban Land Institute and serves on her town’s Planning Board.

Joyceline Ojeda

Regional Property Manager

Joyceline is a NJ Licensed REALTOR® and Regional Property Manager for SELA . Joyceline launched her real estate career with SELA Properties in 2009 and primarily covers part of the Western / North Eastern region. Featuring 18 years of senior management experience, having studied Business Administration in college, she applies strong business acumen along with leadership talents to the team.

Joyceline works closely with the senior level team.
She oversees partial of the firm’s property portfolio and will soon to be handling operations in the Florida region where firm has recently opened market in 2020. She has been with SELA since 2008 and has over 11 years of industry experience, including Leasing, Project Management, Resident Relations, On-Site Management, Negotiations and Multi-site Management for conventional Project-Based Section 8 properties.

Joyceline holds designation of Certified Occupancy Specialist for Fair Housing / HUD occupancy. A member of the NATIONAL ASSOCIATION OF REALTORS® since 2015 along with her strong work ethic, devotion and passion for the real estate industry, she continues to create lasting business relationships with all of her clients. Born and raised in New Jersey, her philosophy is to treat her residents and clients with the absolute best service to ensure their goals and needs are met. She is committed to excellence and to helping the company reach new heights.

Jhana Silva

Regional Property Manager

Jhana Silva is the Regional Property Manager for Sela Realty, who works with 55 and over Active Adults to manage all their home property prerequisites.

Jhana believes in putting her residents first.  She is an established Regional Property Manager with 14 years’ experience and specializes in adult living communities.  Jhana currently supports and manages the western New Jersey properties.  Among her responsibilities include lease renewals, lease packages, lease extensions and any other preparation required to ensure the success of the 100+ apartments and our residents.

Among Jhana’s accomplishments is ensuring her residents safety and defining the resident’s needs. Jhana’s innate ability includes her socialization skills to include working with each incoming resident to define their requirements and discuss their best suited living style. She will spend time with each prospective resident to ensure the home selected is well suited for each resident. She understands the end-to-end process, and provides a structured, clear, overview of the property and expectations. Resident satisfaction is her utmost priority. Her welcoming nature, and positive attitude are an asset to the company, and the residents agree, she is key to the success of Sela Realty Investments.

Susan Dunsmuir

Property Manager

Susan started her journey in Property Management in 1991. She is dedicated to providing exceptional service to her current residents and prospects. She truly appreciates that her residents have chosen to make a Sela-Realty Property their home, and will do all she can to provide the absolute best customer service.

In 2014 Susan joined the Sela Realty Investments Team, as it expanded its portfolio into the Southern New Jersey area. Susan is an organized, efficient professional who oversees each property in her portfolio with keen attention to detail and a focus on each client’s best interests.

Miryam Powell

Property Manager

Cecilia Catapano

Property Manager

Cecilia Catapano is the Property Manager of Waterside Villas, and focuses on building a lively community for those over the age of 55. She does this by ensuring that the property remains safe, clean, full of activities and inviting to both the residents and their guests.

Prior to Waterside, Ms. Catapano led multiple successful careers in real estate, sales and insurance. Most notably, she was awarded the title of “Top Sales Person” five consecutive times, and previously held the title of Regional Sales Manager for the NYC, Long Island and NJ regions.

With respect to her education, Ms. Catapano graduated from St. Stephens Hight School, where she attended on a scholarship. Following this, she obtained her bachelor of arts degree from Pace University, where she graduated Summa Cum Laude.

In addition to her professional accomplishments, Ms. Catapano’s most prized personal achievement is her loving and wonderful family.

Jessica Lacy

Property Manager

Jessica Lacy joined SELA Realty Investment in 2019 and brings with her over 15 years of Real Estate experience.
Prior to joining SELA in 2019, Ms. Lacy served as Managing Director for a boutique Real Estate Investment Fund and Advisory Firm. During her tenure, Ms. Lacy was directly involved in the underwriting, closing and asset management of over $600 million of construction, bridge, and debtor in possession (DIP) financing. Ms. Lacy has extensive experience in real estate advisory services in areas including but not limited to portfolio management, restructuring, due diligence, and asset management. A New York and  New Jersey licensed real estate agent. Jessica Lacy holds a B.S. in Business Administration from California State University, Northridge as well a Certificate in Real Estate Investment from NYU’s School of Professional Studies.

Jessica currently manages Presidential Place, a 150 unit apartment complex in Lebanon, NJ and the St. George, a 60-unit apartment complex in Harrison, NJ